Illeana Douglas branded integration online branded entertainment webisode conference enterpowerment

Don’t miss:
The Future of Online
Branded Entertainment
October 22, 2010
MaRS Discovery Centre, Toronto
9 am – 3 pm

This one-day conference will combine research results and case studies to help you decide how to successfully use online entertainment to grow your brand. More…

There will be booths by the attendees below:

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Illeana Douglas – Creator/Writer, Easy To Assemble
Iconic Indy Queen Illeana Douglas is a hit with her latest foray into web series. The second season of Douglas’ web series creation for IKEA, Easy to Assemble just announced that the show will run for a third season. Douglas has recently been nominated for the Best Individual Performance category for the 14th Annual Webby Awards for her work on the show. Douglas began her career as a stand up comedian at Stand Up New York and Manhattan Punchline so situation comedy was an easy transition.

Alison Leung – Marketing Director, Hair Care and Deodorants, Unilever Canada
Alison Leung is the Marketing Director, on Hair Care and Deodorants at Unilever Canada. She has a very important responsibility to help consumers have ‘great hair days’ as well as helping them stay cool/smell great, every day. Some of the trusted brands that Alison works on include Dove, Degree and Axe. Alison has been with Unilever for 12 years, spending the majority of those years in marketing. Alison attended the Ivey School of Business at the University of Western Ontario, where she obtained her Honours Bachelor’s degree in Business Administration (HBA). She later went on to complete her MBA from the Schulich School of Business at York University.
When Alison is not at work, she enjoys spending time with her husband, Jeff, as well as her 8 year old son, and 6 year old daughter. She can often be found at the hockey rink, dance studio, entertaining in her kitchen, and occasionally, on a golf course (clearly not enough time is being spent on the golf course). Today, Alison takes pride in the fact that she knows more about digital media than her children, although those days are likely numbered.

Ray Kong

Jason Dailey – Country Lead, Solution Specialist Sales, Microsoft Advertising Canada.
Jason Dailey is currently the Country Lead, Solution Specialist Sales for Microsoft Advertising Canada. In this role he manages a team of digital media experts across multiple disciplines (e.g. Gaming, Mobile, Video, Targeting, Search, Performance Advertising, etc.), who provide Innovation, Inspiration and Integration. They innovate by collaborating with clients to deliver inventive digital media solutions, inspire by providing thought leadership and pushing the boundaries of what’s possible, and integrate by being the voice of the customer into Microsoft.
Prior to this role he was Client Services manager with Microsoft in NYC, leading a team of search strategists who provided world-class service and account management to Premium Search advertisers. Prior to joining Microsoft he served as Strategic Planning Manager at Travelzoo where he analyzed strategic projects, launched and managed new products, including Travelzoo’s meta-search engine, and oversaw all search engine marketing initiatives. His professional experience also includes working at entertainment companies, such as Bad Boy Entertainment, Marvel Enterprises, Elektra Records, and Focus Features, and management consulting, where he helped financial services clients optimize their cost structures. He holds a BS from MIT and an MBA from NYU’s Stern School of Business.

Ray Kong

Ray Kong – SVP, Ipsos
Ray Kong is an experienced marketer with over 20 years of experience in both consulting and at the executive level of major Canadian financial institutions. As Senior Vice President with Ipsos, he works in the financial services sector in customer experience, brand, operational improvement and strategy projects. Ray also leads Ipsos’ ethnic marketing practice, working with all types of companies to understand and respond to specific ethnic and cultural markets and has recently been appointed Ipsos Global Financial Services practice leader with a role to act as a hub coordinating Ipsos’ work in financial services around the world. He is an adjunct professor of marketing at York University – a role which regularly tests his ability to stay abreast of emerging and evolving social networking and other web utilities.

Siobhan O’Flynn – Lecturer, University of Toronto and CFC Media Lab
Siobhan O’Flynn has been on faculty with CFC Media Lab since 2001 advising on digital & interactive storytelling across media on over 70 projects, including screen-based works, in situ & social media installations, online social networking initiatives, cross-platform projects, interactive short films, ARGs and interactive graphic novels. In 2006/07 she was the narrative design consultant on Late Fragment, a feature film/dvd produced by the CFC & NFB that screened at Cannes in 2008 as part of the Future of Cinema Salon. Siobhan has mentored for the Digital Development Lab (CBC/BC Film/New Media BC) 2008 & 2009 and Melting Silos (NFB/SFU Praxis), & given numerous workshops on digital storytelling for a variety of audiences (traditional to digital). This past year’s talks have addressed strategies for trans/crossmedia development, digital storytelling, & ‘disruptive innovations in a digital world,’ amongst other subjects. In the Canadian Studies Program at University of Toronto, Siobhan’s teaching focuses on how artistic works & practices across media engage with political, social & cultural concerns. Her academic research examines: the function, design, & experience of narrative in interactive environments; foresighting emergent trends in digital storytelling & entertainment in a Web 2.0/3.0 world; the social benefit of interactive art on community in the context of arts festivals such as Toronto’s Luminato & Nuit Blanche. She is on numerous advisory boards, most recently joining the advisory board for Artscape’s Knowledge Exchange Portal.

Jill Golick

Jill Golick – President, Writers Guild of Canada
Jill Golick lives at the corner of TV and Digital. Combining deep experience in series television with a passion for social media and the latest digital tools, Jill has been telling stories on the web since 2007 under the banner of her company Story2.OH. She is the president of the Writers Guild of Canada.
As a screenwriter, Golick has more than 200 hours of produced television to her credit, ranging from educational kids’ series to gritty police drama. As a new media creator, she has written and produced three digital dramas. Her transmedia tween detective franchise, Ruby Skye P.I., is one of the first crop of web series to be supported by the Independent Production Fund and will be available at rubyskyepi.com and wherever fine video is shared in October 2010. She blogs on screenwriting and transmedia at jillgolick.com. You can find her on Twitter at jill380.

Joe LaMuraglia – Social Media Manager, General Motors
Joe LaMuraglia is a seasoned automotive industry expert who brings a unique perspective to the automotive social media landscape. His expertise has been cultivated during over 13 years working in the industry at automotive companies and third-party Internet sites.
An automotive enthusiast since childhood, his passion for the product fueled his desire to work in the industry. His early career included time spent in various departments honing various skills in marketing, market research, product planning, business development and web site development. His current position as Social Media Manager at General Motors capitalizes on his unique work and educational background to help define new methods of communicating the brands’ message via emerging media.
Joe has a B.A. in Public Relations from N.C. State University and a M.B.A. in International Business from Thunderbird, The Garvin School of International Management.

Tom Shea – Senior Digital Producer, Weber Shandwick
Tom Shea is a Senior Digital Producer for Weber Shandwick and their Detroit-based Social Studio. Tom has produced hundreds of web-direct and branded video content for companies like General Motors, PepsiCo, American Airlines, Verizon, the NBA’s Detroit Pistons and more. From concept to production and distribution, Tom has developed award-winning social media and video-based campaigns for major consumer brands and nonprofits since 2007. Tom studied Communications and Film at the University of Michigan.

Marshall Self – Country Lead, AOL Sales and Sales Strategy
Marshall Self currently directs sales and sales strategy for AOL Canada. His team focuses on creating and delivering digital marketing solutions for direct client and agency partners. Marshall’s daily focus is on ideation and delivery of impactful advertising solutions tied to premium original content and branded content solutions. Marshall also oversees revenue generation on AOL’s ad network, Advertising.com.
Prior to AOL, Marshall served as an Account Executive at IDC Canada where he helped large IT and Telecom clients with go-to-market strategies, market analysis and market sizing. Marshall graduated from the University of Western Ontario with a BA in Political Science.